While the world witnessed a futile climate convention at Copenhagen last year, the McDonald’s franchises in Europe are playing their part in environmental awareness through their new logo design. The world famous yellow-colored “M” logo design is going on a hunter green background.
Vice Chairman of McDonald’s Germany, Mr. Hoger Beek said "With this new appearance we want to clarify our responsibility for the preservation of natural resources. In the future we will put an even larger focus on that,"
The “go-green” McDonald’s logo:
While the world’s largest food chain has made no major changes to its logo design, it has simply adopted a new colored background for its “M” sign. Franchises all across Europe have started using the new logo design that replaces the traditional red color background with the “hunter green” backdrop signifying McDonald’s efforts for environmental awareness. After witnessing a new EU organic logo, member countries of the EU have taken the initiative of promoting environmental awareness as well.
The German franchises have already taken the lead in this cause and more than 100 McDonald’s franchises in Germany have started using the “Hunter green” McDonald’s logo design.
Martin Nowicki, McDonald’s spokesman in Germany said "This is not only a German initiative but a Europe wide initiative,"
Social Responsibility of Corporate Companies:
McDonald’s who has been facing external pressures from various environmental groups on several counts, like its improper use of packaging and deforestation. While on the other hand, environmental activist Greenpeace also eulogized the management of McDonalds for environmental efforts such as introducing refrigerators without harmful chlorofluorocarbons and conversion of used oil into bio-diesel fuel.
Source : http://www.logoguru.co.uk/blog/mcdonald-green-logo/
