Globalization is usually adopted in international company and capital economy. McDonald is one of the famous examples of globalization.
First of all, concerning its raw material of product (including machine, food), all are made from different countries.
The yellow big letter “M” icon of McDonald also appears worldwide. For example, when you go to a strange country where you don’t know the language and cuisine here, McDonald can be a fine place for you to have lunch because it shares the same meal, service, way of buying and making food, atmosphere of the restaurant around the world. Hence, McDonald is a great place for showing “the intercommunity in the world”.
In addition, globalization of McDonald also affects the way of production of other industries like recreational and transportation in the world. McDonald strict production method (for example, division of labor, mechanization, training of labor…) , which can reach the maximum profit making capacity, is adopted by different industries.
Ok, I can see your effort in analysing the globalization of McDonald's. Better if you don't stop at this shallow level:
回覆刪除globalization have different aspects(economic, cultual...), which one you are refering?
how about a greater detail of how the brand is working alone globalization? say, you know that it is not just the logo that make mcdonalds a placelessness place, right? so, what are the other factors? and how it affects the society / the world?
and, as the assignment asks us to analyse design, could you focus more on the design aspects? or, how is the above you've mentioned related to design?
marsha