Playful
Promotion always involves customers to participate e.g. monopoly game. Crazy customers want to collect all stamps and therefore McDonald creates a hot topic of that period in society. It seems that everyone should join this game if you live in Hong Kong.
In addition, Previous “Dim Jack” card collection campaign, free toys in happy meal and some featuring with pop star (E.g. Eason Chan design the cover of McDonald discount passport) also give surprise and raise the customer’s interest successfully.
Chance/ Experience
McDonald can provide venue for holding Birthday Party and Wedding Party. Hence, McDonald provides a chance for parents and couples to enjoy happy moment there.
McDonald often cooperate artists to organize some music jams and the audience can enjoy the excitement of music.
McCafe sell hot drink like coffee and other tea-time cake, etc. And therefore it provides a place for spending leisure time with friends there.
Furthermore, Continually promotion of new food so that McDonald food is a must try item all the time. Therefore, the customers can try new thing frequently.
(McCafe
Wedding party
Process/ Performance/ Happening
Different from the traditional restaurant, the enclosed kitchen is replaced by the opened kitchen in fast food shop. In other words, the customers can realize the cooking process of the McDonald food. As a result, the customers can witness what is happening inside the restaurant and will feel relieved once the level of transparency is raised.
Feeling “Free”
Act as a fast food shop, it gives a high degree of freedom to customers in the restaurant. For example, there are not any waiters to serve the customers.
Dispersal diversity
includes Mc Selection, different products, food, shake shake fries, food that sold in a limited period of time
中午HAPPY HOUR $20
麥當勞24小時餐廳
don't know why you have to seperate them into two posts.
回覆刪除anyway, you've pick up bits and pieces of the characteristic of mcdonald's, that may fall under the umbrella of postmodern.
but, you need to explain why they are.
and, how these points contribute to the brand, also the possible consequences to the society.
marsha