Dispersal diversity
includes Mc Selection, different products, food, shake shake fries, food that sold in a limited period of time
http://www.youtube.com/watch?v=cMfRlWia8Sk
http://www.youtube.com/watch?v=cMfRlWia8Sk
中午HAPPY HOUR $20 http://www.youtube.com/watch?v=9J4DQNSUgh0
麥當勞24小時麥麥送 廣告http://www.youtube.com/watch?v=nWfAUulNYzo
Characteristic Design
Maybe it is seldom seen in Hong Kong because of the limitation of place. The design if foreign McDonald restaurant utilize the use of chrome and the inclusion of certain natural elements, the balance of simplicity with unusual angles and form.
McCafe - Lifestyle
Sells hot drink like coffee and other tea-time cake, etc. Provide a place for spending leisure time with friends there.
Warm
The family can hold birthday party and workshop there. In addition, McDonald PR often talk and plays with children. McDonald provides a chance for parents to enjoy happy moment with the children and hence help create stronger bond between them.
Trendy
Online and TV Commercial always creative, not hard selling (i.e. focus on the feature of food, not the price).
Promotion always involves customers to participate e.g. monopoly game. Crazy customers want to collect all stamps and therefore McDonald creates a hot topic of that period in society. It seems that everyone should join this game if you live in Hong Kong.
Function and advertisement of McDonald always feature Pop Star. E.g. Eason Chan design the cover of McDonald Discount passport.
Continually promotion of new food so that McDonald food is a must try item all the time.
Feeling “Free”
Act as a fast food shop, it gives a high degree of freedom to customers in the restaurant. For example, there are not any waiters to serve the customers.
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